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With a strong culture about perfumes, Arabic or Middle East traditions have played a significant role in the overall development of European perfumery. Resins, spices, animal essentials, herbs, and exotic wood oils as musk or ambergris are some of the essential raw materials that Arabic fragrances have traditionally utilized towards creating enchanting scents. At the same time, flowers like jasmine, orange, or rose blossoms are and have been consistently used in Arabia or Middle East perfumes. An Insight into the Use of Scents in the Middle East The Islamic culture is known to have used perfumery with deep connections to the religion and its beliefs. The first-ever use of perfumery was recorded way back in the VI century. Most families in the Arabian region used to prepare something known as ‘Bakhoor.’ It was a type of incense that was used for purifying homes and surroundings. Every Arabian family typically used to have their own scent or fragrance of Bakhoor. It is because families used to mix ingredients like sugar, musk, amber, and so more to produce the scent. They made use of the ingredients to prepare a paste that was dried under sunlight. This resulted into the formation of a dried block. The block was eventually divided into smaller pieces. Then, these pieces were burned. It resulted in the production of a fume that was responsible for perfuming the entire room or area. Middle East Fragrances -An Olfactory Experience Like Never Before The perfumes of the Middle East are immensely appealing, alluring, and mysterious. The scenario presents an aromatic panorama of potent woody, smoky, floral, and sensual elements. These fragrances have become immensely popular due to the advent of modern perfumes who have been successful in capturing the exquisite essence of the Middle East fragrances while presenting a highly dynamic and sophisticated consumer base. In the Middle East region of the world, perfumes are regarded as a powerful statement about the overall individuality. The use of perfumes has been associated with attracting the attention of the holy spirits and repelling the evil ones. It is omnipresent in the Arabic community and deeply embedded in society, history, religion, and even daily customs. Middle East Scents and Its Culture The Emiratis -along with other neighbors in the Persian Gulf including Bahrain, Qatar, Kuwait, Oman, and Saudi Arabia, are regarded as some of the most extravagant spenders per capita on luxury perfume in the world. It is estimated that they keep purchasing a bottle of luxury perfume almost every two months. This is in comparison to an average Westerner who spends on perfumes only every six months. For both women and men of the Arab World, the application of high-end scents appears to be ritualistic. Therefore, it involves the layering of different oils -including jasmine, Oud, rose, or musk. They even go ahead with infusing hair and clothing with smoke out of incense-like concoction known as ‘Bakhoor.’ It is prepared with the help of wooden chips soaked in perfume-based oil while mixing the same with other ingredients like sandalwood. All the elements are effectively combined before being sprayed in the form of perfumes. The process of layering tends to be complex as well as artistic as it involves ample experience and precise skills. Blending different scents like spiced, woody, or floral might not get along with each other upon being bottled. However, ultimately, they turn out to be delightfully fragrant when the scents are layered on top of one another. Use of Scents by the Arabic Population in the Middle East For a majority of Arabic population, fragrant oils are also applied on the skin of children to ensure protection against bakhoor burns and sunburns on a daily basis. The formulae for these essential oils are passed down through generations. In the Arabian culture, fragrance is also associated with a divine dining experience. In most homes and families, right after a meal, guests are mostly presented with a tray of fragrance to try out as a sample. While Westerners are known to love divine perfume formulations while considering it as one of the secondary or tertiary fashion accessories, in the Middle East nations, fragrance is regarded as almost something sacred. For instance, in Dubai, fragrance is regarded as the ultimate form of self-expression. Therefore, women here keep changing their perfumes quite often -similar to the way women in the West change their outfits. Additionally, the codification of perfumes is perceived distinctively here. While attitudes keep changing, western fragrances for most part tend to be gender-specific. The Arabic culture continues doing away with these cultural disparities. Still, the concept of equality of women in this part of the world is still a major issue. Despite the fact, women & men continue wearing same fragrances. Perfume is highly renowned in the Islamic religion. Therefore, it is specified across several instances are sacred in the scriptures of the Holy Quran. The Advent of the Attar in the Middle East In the West, a majority of perfumes are made out of alcohol. Alcohol is strictly prohibited amongst the Muslims and people of the Middle East. Therefore, perfumes in this region of the world are prepared with essential oils. The essence of these perfumes is enhanced by adding herbs, spices, or distilled water. The combination of different oils and essential ingredients is referred to as the Attar. Attar serves to be a unique way to experience fragrance altogether. It is because of the unique composition that is enhanced with the use of exclusive ingredients like musk, amber, and rose. Due to this, these ingredients are mixed together boldly (known as layering) to go ahead with experimenting with new and exciting notes along with different levels of intensity. Understanding the Importance of Oud in Fragrances of the Middle East The overall influence of the modern culture of the Middle East has significantly shifted the concept of perfumery -quite exclusively due to the effects of Oud or even Agarwood fragrances. Oud is a precious raw material that is extracted out of the fungus-infected resinous heartwood of the Aloeswood or Agarwood tree. This tree is primarily found in the dense forests of India, Southeast Asia, and Bangladesh. The term Oud is derived from the Arabic term implying wood. The single, powerful ingredient is responsible for representing the essence of traditions and the fragrance culture of the Middle East. Oudh is renowned for its property to form successive layers of scents -blending essences of smoky and warm notes combined with that of dampened wood. The ingredient aims at enhancing the retaining power of important olfactory elements. This aroma out of Oudh ingredient is known to be precious, rare, and complex. When this aroma is blended with other fragrant oils, it goes ahead with delivering a sense of comfort, opulence, and luxury -in comparison to other perfumery ingredient. A Glance at the World of Oudh Fragrances of the Middle East Oudh comprises of several aspects of the world of perfumes. It is capable of being simultaneously pleasing and pungent. When you blend Oudh with touches of fruity or floral fragrances, the predominant fragrance turns out to be sensual and musky. Oudh has been an integral part of the Middle East perfume landscape for several centuries. The Prophet -Muhammad, had referred to Agarwood or Aloeswood as a rare item found in the Heaven. He even went forth to encourage the tradition of Oudh fumigation -a practice continuing in the Islamic world even until this day. In the Hebrew scriptures, the famous verse of Song of Songs has also mentioned Oud to be a form of incense. In the modern era, Oudh is referred to as the scent of five thousand dollar per pound. Therefore, it is regarded as one of the most expensive ingredients in the world for fragrances. As resin gets triggered only due to the formation of mold, the overall rarity of the raw material makes Oudh extremely expensive and authentic. According to a belief, it is estimated that only one out of ten trees out there will feature the infected heartwood. Perfume experts and connoisseurs continue seeking materials out of older trees as they tend to feature superior richness of the aroma of the resin. However, a number of trees of the agarwood species are now regarded as endangered. Initially, the addition of Oudh in the manufacturing of western fragrances was hit only in the Middle East. However, now the world-famous essence or scent has surpassed global boundaries while becoming one of the most extracts perfumers continue incorporating across a wide range of unique fragrance selections. As a matter of fact, every fragrance house out there in the world feature at least one scent containing the essence of Oudh. Important Statistics on Oudh It is estimated that the Oudh international market excels at around $6 billion. Moreover, its overall value is believed to be around one-and-a-half-times more than the valuable gold. This is the reason why Oudh is also referred to as Liquid Gold in several instances. As per a recent report, it is estimated that Oudh can mostly cost around $5,000 for every pound. At the same time, retailers are able to sell around 3 grams of Oudh for around $300. It is claimed that only a little portion of oil is required during every application. Therefore, it is expected that a single bottle of Oudh essential oil can last an average user almost an entire year. Other Important Elements of the Middle East Fragrances · Opoponax: It is another essential raw material that is also known as Sweet Myrrh. It is derived out of the natural resin of the shrub’s stem growing across the arid regions of the Middle East. The raw material is intensely versatile while being used as an essential oil in the Middle East -especially in the perfumery industry. It is because the raw material blends effectively while providing access to aromatic balance with several other essential oils -including the ones found in resin, spices, wood, citrus, floral, and herbal species. Within the scope of natural applications, opoponax is used in the form of a base or middle note. In most cases, it is also burned in the form of incense for its immensely relaxing and grounding properties. Its aroma is mostly velvety, woody, and warm. · Cistus-Labdanum: It is a famous indigenous small-sized shrub that features beautiful pink & white flowers. The shrub is mostly covered with a resin known as ‘labdanum.’ The resin prevents the flowers and shrub from drying out under the conditions of intense, dry heat of the Middle East. In the field of perfumery, the resin is extracted as it emits an aroma that appears both animalistic and woody. The gum of labdanum is primarily used in the form of incense while featuring as the base note across several fragrances. The ingredient blends effectively with dark & musky patchouli and earthly oak moss. Gold Parfum from Touche Royale has just the right mix of Oudh and other ingredients that make it an epitome of luxury The Art of Layering in the Middle East Part of the international demand of the Middle East fragrances is also a perfect blend of different fragrances -subtle, sharp, and even spicy. These fragrances are capable of catering to the modern lifestyles of people in metros. Underneath thawb (longer garments worn by men) and abayas (the long garment worn by women) in the Middle East, people in this region wear layers as an integral part of the lifestyle. This is applicable not just in garments but also in fragrances. Throughout the Arab world, both women & men regard fragrances ritualistically -layering several layers of perfumes and essential oils. Conclusion Perfumes are precious accessories of the Middle East. You can enter the mesmerizing world of divine perfumes and essential oils that are prevalent in the Middle East.

Have you heard about a fragrance that is more expensive than gold itself? That is Oud! Also referred to as Agarwood or Wood Resin, this ingredient in the fragrance industry has been in existence for thousands of years across different cultures of the world. Oud has been successful in making a quick addition to the world of scents. Oud serves to be a highly luxurious and valued scent. As a matter of fact, it is considered as a delightful experience for many. This is why you will come across multiple variations of the Oud scent in the perfumery industry. However, what exactly is Oud? Why is it so special? Let us help you understand the meaning and importance of Oud and the reason behind its expensive tag. What is Oud? Oud or Oudh is referred to as the ‘5 thousand dollar per pound fragrance.’ It is by far one of the most expensive fragrances or perfume ingredients in the world. Also going by the name as Agarwood, the essential oil of Oudh is extracted out of the resinous heartwood of the Agar tree that has been infected by a type of fungus. Agar tree is primarily found in the forests of Bangladesh, India, and Southeast Asia. The extract or oil out of the Agar tree is extracted through the process of melting the resin or distilling from the wood. As per a popular belief, it is said that out of every 10 trees in the wild, only of them has a chance of getting infected in the heartwood. Industry experts or perfume specialists from all around the world seek older trees in the forest as they feature unparalleled richness in terms of the aroma of the resin. However, a number of older trees of the given species are regarded as threatened species. As the resin gets triggered by the infection of the fungus or creation of the mold, it is estimated that only around 2 percent of the Agar trees are responsible for producing the unique resin. This fact has contributed to the overall status of Oudh as one of the most expensive commodities in the market of essential oils or perfumery. What is the Value of Oud Essential Oils? According to a study report, it is estimated that the annual market of Oud shines at around $6 billion. The overall value of Oudh has been estimated to be around 1/3 times that of gold. Due to these reasons, the Oudh extract is also referred to as the ‘liquid gold.’ According to a report by Forbes, it is estimated that the extract or Oud essential oil can cost around $5,000 for every pound. In most cases, Oudh retailers out there sell a bottle of just 3 grams at around $300 or even more. According to the retailers, only a little amount of oil or extract is needed for every application. Therefore, it is expected that a single bottle should last almost an entire year for an average user. The fragrance of Oudh comprises multiple components and experiences. It could be simultaneously pungent, yet quite pleasing at the same time. The fragrance is also capable of evoking smoky, warm notes with slight variations of dampened wood. While you can experience subtlety blended with instances of fruity and floral at the same time, the predominant fragrance of Oudh is sensual and musky throughout. The exquisite and complex fragrance of Oudh serves to be a rare, precious, and intriguing gift to the nature. When this essential oil is blended with other fragrances or essential oils, it helps in the creation of an olfactory experience that is capable of permeating any given internal environment with a sense of luxury, opulence, and ultimate comfort. An Insight into the History of Oudh Historians have traced back the history of Oudh to the ancient times. There is the presence of inconvertible evidence lying within scriptures and references of multiple ancient cultures of the world. The Prophet -Mohammad, is known to carry forward the tradition of fumigation with Oudh or agarwood. It is a practice that continues in the Islamic community even until today. The Holy Prophet had referred to agarwood as the unique item that is found in the Paradise. According to a famous Hebrew tradition, the popular Song of Songs has described Oudh as a type of incense. There are early records from Central Vietnam that date back to the time of the 3rd century AD. According to these records, there have been mentions of extracting Oudh and Agarwood while exporting Oudh to Japan and China. In these nations, Oudh was burned for several centuries in the form of incense sticks. It is also believed that affluent people from ancient China used to construct coffins out of the famous resinous heartwood. If we look into its glorious history, we will come across a strong and beautiful connection with the utilization of the highly aromatic substance with the historical Fengshui tradition. It is a discipline that governs the overall flow of energy in a specific space. In traditions of Buddhism, the most precious beads string with 108 numbers is made out of agarwood. As per historical records, the Islamic community has also always valued the precious resin in forms of both personal perfume and an essential oil. As the overall use of Oudh started spreading to Europe, France’s royalty -especially Louis the XIV (also known as the Sun King and famous for its odd indulgences), loved the innate fragrance intensely. As a result, he even ordered that his clothes should be washed in Oud. How is Oudh Used in Modern Perfumery? In the modern world of complex formulations of perfumes or fragrances, Oud has been successful in gaining major popularity and interest throughout the globe. Quite lately, some renowned designers of the world have also unveiled their customized fragrances by using the highly cherished and fragrant Oudh essential oil. Some of the instances include Gold Parfum by Touche Royale and Oud Wood by Tom Ford. The ever-rising popularity of boutique hotels during the time of the 1980s brought about a new and a highly opulent traveling experience. With this experience, exotic and rare scents catering to those having an extravagant taste and money was no big deal came into existence. When Oud is used as a major component in the manufacturing of scents or fragrances, it mostly serves as a base note. This implies that it will remain on the skin for several hours after the other fragrances tend to dissipate. As Oud essential oils form the foundation of the perfumes, base notes tend to be quite heavy, rich, and long-lasting (lasting for around 6 hours or even more). Oud oils have the purpose of enhancing the scent of additional ingredients as well. In some cases, they might even impart a fragrance of their own. While most wooden notes for fragrance are famous for their earthly traits, Oudh is known to impart a pleasant and sweet fragrance. Therefore, it usually features as the synthetic version as it is quite expensive to harvest. Understanding the Hidden Benefits of Wearing Oud Oudh is available as an exquisite essential oil featuring multiple applications -ranging from therapeutic to spiritual to even medicinal. The applications of Oudh Perfume are usually associated with serenity and harmony of the spirit. When the same is applied regularly, it implies the removal of negative and destructive energies in your home or surrounding. Oudh oil also finds its applications in the field of medicine as it serves to be an effective aid for ensuring meditation. It helps in enhancing mental clarity while easing obsessive and neurotic behavior. In the Middle East, men & women are known to burn chips of Oudh wood to make their clothes and houses fragrant. Most Muslims have the belief that their prayers tend to rise with the fragrant smoke of agarwood while being carried directly to the creator. Agarwood, Aloeswood, or Oudh is a type of resinous wood that serves to be a popular ingredient in air fresheners and perfumes. Oud is also a highly treasured product in the far East. The incense that is formed out of burning the powerful wood pieces -usually in religious ceremonies and spiritual practices. There are several other benefits of Oud -especially in the perfumery industry. · Calming Properties: Oud features a strong, mystical smell. Moreover, it is also famous for its psychological and spiritual benefits. The natural ingredient is particularly famous for the overall calming properties. It helps in removing destructive and negative energies surrounding the human aura. This is the reason why oud essential oil is utilized in the field of aromatherapy. It also helps in boosting mental functionality and improving a feeling of content and harmony. · Psychoactive Properties: Agarwood or Aloeswood is renowned for its immensely psychoactive properties. This trait makes Oud significantly useful for relieving stress and boosting cognition. At the same time, essence of Oud also helps in reducing impulsive and obsessive behavior. Ultimately, it results in the development of harmonious relationships. When you make use of Oud at your home for aroma, it serves to be beneficial for your overall mental health for all residing in the premises of the house. · Elimination of Negative Energies: Oud-based products -including incense or perfumes, are helpful in eliminating negative energies in any given surrounding. Moreover, it is also believed that the smoke that is created out of burning oud wood is capable of carrying prayers to the ultimate Creator. The practice of burning oud is quire prevalent in the Islamic culture. It is because in Islam, people strongly believe that Agarwood or Aloeswood has innate spiritual properties. · Medicinal Properties: In addition to spiritual benefits, Oud is also famous for its wide range of medicinal properties and benefits. It serves to be a natural tonic. Moreover, it is also used by many in the form of a remedy to cure epilepsy. Oud is popular for its aphrodisiac and antimicrobial properties. In most cases, oud and its aroma has been associated with curing asthma and other lung-related ailments. Moreover, Oud is helpful in cases of clearing disorders associated with the nervous system. The fragrance of agarwood is known to provide calmness and ease in specific conditions like diarrhea, cancer, nausea, and several breathing illnesses. Oud is also known to be used in the treatment of tumors of the lungs and the stomach. In its essence, agarwood or oud is considered a highly precious resource. With habitat loss, over-harvesting, and deforestation, it has become immensely crucial to retain the rarity. Thankfully, agarwood trees across the world are nowadays being carefully monitored to ensure its survival. Therefore, you can expect the precious fragrance of Oudh to be available for several years on the row. What Does Oud Perfume Smell Like? Oud perfume is prepared out of the resinous heartwood of the agarwood or aloeswood tree. The tree has its medical name as Aquilaria and is available in as many as 15 unique species. As Oud is derived out of agarwood trees, the fragrance itself tends to vary depending on the particular tree used for its extraction. The fragrance is typically specified as a woody, sweet scent that is also slightly smoky. Oud is an extraordinary fragrance with seductive and intense aromas. The olfactory profile of Oud is assured to get you noticed upon wearing it. The wood fragrance of Oud is rich with nuances. It typically ranges from sweet to earthy to spicy and even leather-like. The smell of oud perfumes or fragrances will ultimately depend on the tree used for its extraction. Conclusion So, is oud fragrance really good? Oud and its fragrance are all about luxury, depth, and spiciness. It might appear slightly overpowering. Still, it is capable of evoking a sense of smoky and warm notes. In some cases, people might even find it pungent. The ultimate truth is that you will come across a plethora of Oud perfume options to try out. Pick your favorite Oud fragrance and wear it elegantly.

The right fragrance is capable of elevating your mood, boosting your confidence, and drawing the attention of others. However, most stores make the process of coming across the right perfumes quite confusing and an overwhelming situation. Moreover, with access to only a limited selection of the highly sought-after brands out there, you have a higher chance of experiencing the ‘same scent, different bottle’ fatigue syndrome. Therefore, it is no surprise to why an increasing number of individuals prefer being away from common fragrance counters. Niche Perfumes - a Whole New Experience Experiencing fragrance can turn out to be a highly personal sensation. Common scents across departmental stores will not bring forth the intense sensory connection you will obtain out of an uncommon fragrance. This is wherein the role of niche perfumes comes in. Have you heard of the term ‘niche perfumes?’ Not sure about its exact meaning? Niche fragrances or perfumes are designed by artisanal fragrance manufacturers or studios focusing on the utilization of premium-quality ingredients along with greater attention to detail. As niche fragrances are not expected to appeal to a mass audience, these perfumes have access to improved creative freedom to be available with unique, surprising fragrant blends. Production of niche perfumes is usually on a smaller scale. At the same time, these perfumes are primarily sold by exclusive stores or boutiques. Typically, if you do not wish to possess a common-smelling perfume like others, you can opt for niche fragrances as the ultimate solution. An Overview of Niche Perfumes and Its Industry Brands related to niche perfumes have grown significantly in the past few years. There has been a significant rise in the total number of dedicated stores and boutiques who are known to sell these luxury fragrances. As per a study report, it is estimated that small-scale niche perfume brands are already taking away the majority of share of around £17 billion out of the perfume industry. As the trend of using niche perfumes continues, it is high time that perfume aficionados take ample to become familiar with the concept of niche fragrances and the entire industry. Niche is the term referring to a rare type of perfume. Niche perfumes are known to exude a special and interesting type of scent that is difficult to find somewhere else. Indeed, they might be a little pricier. Still, perfume afficionados usually find greater value in almost every drop or pinch. During the period of past few years, there has been a rapid rise in the trend of ‘niche’ perfumery as it makes it way into new exciting names like ‘elite’ in the contemporary fragrance market. Niche perfumes feature a daring and bolder impression when you try to come across a fresh fusion of unparalleled fragrances -taking inspirations from unique experiences and events to ultimately inspire others. The modern concoction of the purest scents in the form of niche perfumes tell a unique story altogether while evoking memories through senses. How is Niche Perfume Different from Designer Perfumes? Niche perfumes are available in limited quantities. On the other hand, designer perfumes are mass produced. This implies that individuals choosing niche perfumes are entitled to put on original and exclusive scents that is completely unique from what common people tend to wear. Niche perfumes also tend to be more focused on the preservation of the original fragrance. These usually do not make use of advertisements and packaging as the main selling points. Niche fragrances tend to be quite strict in the utilization of high concentration of fragrant extracts and improved natural ingredients towards creating a great sensation and one-of-a-kind experience every time the fragrance bottle is opened. What are Designer Perfumes? On the other hand, designer perfumes are regarded as the majority of fragrances that are available in departmental and large retail stores. These fragrances are defined as mainstream fragrances while being commonly introduced by fashion houses. While designer perfume brands might lack exclusivity, one of the major selling points is affordability. There is no denying the fact that niche fragrances are priced significantly higher than designer fragrances. For an individual who would want to smell elegantly, there is a wide selection of designer perfumes available in the market that will not burn a hole in your pocket. Brands of designer perfumes appeal only to masses -not just because of the price but also because of the extensive promotion offered for them. Advertisements for designer fragrances are usually funded. Moreover, celebrities are used in the form of endorsers to come up with a mainstream fragrance brand and making it truly remarkable. Switching from Designer to Niche Perfumes? Aspects to Consider In the confusion between niche and designer perfumes, both options are available with stronger selling points to make each one a worthy option. However, the question still remains. Should you switch from designer to niche fragrances? The ultimate answer will actually depend on your personal preferences and standards. It serves to be a clash between unusual and common. It is almost a choice between special and ordinary. As selecting your fragrance can tell your story, you remain in the best position to understand what suits you the best. If you are still unsure of taking the switch from designer perfumes to niche fragrances, here are some aspects to consider: · Accessibility: An easy trip to the nearest shopping mall will offer you access to a wide range of designer fragrances. On the other hand, niche perfumes have nowadays become increasingly accessible with more niche or boutique perfume houses or even leading stores online. · Scent or Fragrance: Your choice of fragrance is crucial to making the selection between designer and niche perfumes. Your overall preference will ultimately depend on how you wish to make use of the fragrance. Do you wish to smell great? Or, do you wish to simply smell excellently because of the unique fragrance? There is a wider selection of exclusive designer perfumes available in a wide range of fragrances. If you wish to try something unique and personalized, you will realize that niche perfumes are worth your overall choice. · Cost: Designer fragrances serve as the ultimate winner as far as the overall cost is concerned. It is because of the comparably low prices than niche perfumes. However, as you assess further, you will realize that niche perfumes might not be too pricey -especially if you observe the long-lasting scent and quality they have to offer. What Characterizes a Niche Perfume? · Unusual Fragrances: Primarily, niche perfumery makes use of unique raw materials in the manufacturing of unique fragrances. Therefore, they might end up surprising the users. You can end up falling in love, shock, or even embarrassment. Still, you will never feel indifferent with niche perfumes. For instance, it could imply a unique combination of champagne and vodka, oud wood and gaiac, champignons and white truffles, the odor of old car and tobacco or molasses. · Natural Raw Materials: Niche perfume makers only try to make use of all-natural raw materials to deliver the highest quality of fragrances. The year of harvest and the place of growth of the natural materials also play a vital role in determining its fragrance. For instance, a niche perfumer will not feel lazy in heading over to North Africa to purchase the fragrance of orange tree flower or visit Indonesia to extract the aromatic senses of the gaiac tree. · Production Volumes: It is important to note that niche perfumery is not meant for mass production. In most cases, its production is limited by raw materials that could be obtained every year. Some niche fragrances are produced in significantly low quantities that they arrive only in niche perfume boutique stores -usually in quantities of one or two every year. · Packaging & bottle: Niche perfumes do not feature expensive designer packaging or bottles -quite typical to luxury perfumery brands. The bottle of a niche perfume can be a classic shape or design. At the same time, in some cases, you might find the label to be signed by hands. · Lack of Marketing: It is quite rare to spot a niche perfume on the pages of a glossary magazine. When you purchase a bottle of luxe class perfumes, you are paying for around 50 to 70 percent of its overall advertising, inclusion of TV stars, movie stars, and leading articles in famous magazines. At the same time, you might also end up paying around 25-40 percent for the packaging of the perfume bottle. Therefore, ultimately, only 5-10 percent is spent for the perfume and its fragrance itself. On the other hand, in case of niche perfumes, the consideration is completely different. The primary expenses are aimed at the exclusivity of aromas and the selection of the respective raw materials. · Legend: Every perfume is known to feature its own story. During the creation of a niche fragrance, a perfumer might imagine why he or she is doing the same. This is true particularly in case of old fragrances, produced or recreated over the years with strict adherence to the production technology and the recipe. Choosing the Best Niche Perfumes for Yourself A niche perfume serves to be distinct from a designer or luxe fragrance because of its impressive pyramid. Essentially, designer perfumes tend to be mass-producing and crowd-pleasing. On the other hand, niche scents are more extravagant and artistic. Some important pointers to keep in mind while buying a niche perfume are: · Taking Care Before Buying Niche Scents: Before you go ahead with shopping for niche perfumes, it is important to decide the level of intensity you want in your fragrance. Some of the common terminologies associated with niche perfumes are: Ø Eau Fraiche -minimum concentration of only 1-3 percent concentration Ø Eau de Toilete -usually between 5 & 15 percent while lasting for around 2-4 hours at a stretch Ø Eau de Parfum -between 15 & 25 percent while lasting for 6-8 hours Ø Extrait de Parfum -between 20 and 40 percent of the total oil concentration · Look for a Specific Tang: One of the best ways of starting your journey to come across the best niche perfumes is exploring specific note expressions. This implies different versions of specific smells you prefer. These versions could include lime, jasmine, oud, and so more. Niche perfume brands are always delighted to help you enjoy the unique creations. · Become Acquainted with the Story and Message of the Perfume House: Unlike common fashion brands, perfume houses manufacturing top-quality niche perfumes move forward with a precise mission. A niche perfume will always a unique story. In most cases, it will represent unique values and angles of the world surrounding us. Conclusion Before you start choosing your favorite niche perfume, you might consider the reason behind selecting it in the first place. In most cases, fragrance enthusiasts start purchasing designer scents as they are quite common. However, in some cases, a particular smell might capture your overall attention while you end up finding about it from the wearer. Niche perfumes can be regarded as the avant-garde of the perfumery industry. Therefore, you can rest assured that a niche perfume will always make you stand out from the crowd. It is because it features unique ingredients and specifications. Therefore, it is critical to understand the importance of getting a niche scent that your personality effortlessly.

STORE POLICY Terms and Conditions This website comes under the ownership of Touche Royale LLP for management and operations. We are a perfume company residing and operating in India. The scenario of disputes will be resolved under the lawful jurisdiction of India. The following terms and conditions are required to be followed, and in case of any breach, severe implications can be subjected to the breacher. Website utilization This website and its tools belong to Touche Royale LLP. The user must follow all the terms and conditions while utilizing our website. The 'terms' signify the website's utilization and purpose and our perfume products. Moreover, users become subject to the terms and conditions just as they enter the website. The access to our website by a user is acknowledged as they have read and understood all the terms and conditions of use. Please consider the fact that any piece of information from our terms and conditions doesn't overlap or surpass your consumer rights. As determined by Indian law, we don't conduct or extend our business in any form of products or services to the countries allowed by the Indian regulatory guidelines. A user agrees that all the information on the website during any registration operation is entirely authentic and accurate. Any omission in the information will have complete accountability of the user. We have no liability to you in temporarily or permanently providing access to our website. The user can pay through online modes. In payment with a credit card, the user needs to provide correct customer identity information that must match with the credit card information. You might encounter links not concerned with our site or business. Unfortunately, we have no accountability for the practice of those links. Product Purchase A user visiting our website agrees that all the information provided on the website can be an invitation to make a deal with us. However, it is not a form of contract. Also, the order or buying request made by the customer can ultimately get rejected from our end without any prior notice. We can reject the order in case of non-fulfillment of payment on time, wrong information, and in finding a possibility of inappropriate use of the product. The prices mentioned on the website might vary depending on several factors. However, every user will receive a confirmation receipt by email after placing an order.

What is Touché Royale? Discover Luxury Fragrances with the Magical Effects of Pure Gemstones When it comes to fragrances, every note tells a unique story. And when these notes come together, they craft a unique brand story. This is how we became a pioneering name in the perfume industry in the entire UAE and want to spread that to India. To get an overview of our rich assortment of luxury fragrances from all corners of the world, visit our gallery now! Our Story Bringing forth a legacy in a blend of Oriental and Western craftsmanship, we are a brand based on uncompromising quality. We proudly celebrate the rich connection between the two seemingly opposite worlds -perfumery and gemstones for empowering our emerging audience to embrace their identity. Born out of precious beginnings and based on plentiful achievemen ts, our stories are drawn from the grandeur and drama of the East while getting inspiration by the dynamism and power of the West. Perfume Assortment Blending with the Grandeur of Gemstones We proudly present our unique offering of world-class perfumes blending with the essence and richness of gemstones complementing the powerful fragrances. You can go through our bespoke blend of Arabic influence and Arabic fragrances like Oud. It is a highly renowned ingredient offering divine fragrances for varied purposes. We take pride in partnering with experienced wellness experts and perfumery artists to come up with the ideal concoctions for your tastes. ‘More than a perfume’ is the promise we deliver. Our unique fusion of fragrant essences with the powers of complementing gemstones promises the experiences of well-being, elation, and abundant euphoria. Thanks to the presence of active ingredients and natural essence in our perfume range, our product range is immensely aromatic in nature. The fact that separates us from others is that we blend our bespoke perfumes with semi-precious and precious stones within the bottle. Roll on the notes of fine perfumery in fusion with the divine powers of precious and semi-precious stones to elevate your senses. Helping You Choose the Right Gemstone with Your Perfume Depending on your choice of perfumes, we suggest the right gemstone to deliver its mythical powers and energies. Supporting different ‘chakras’ of the body, the right blend of fragrance and powers of the gemstone will fill your life with contentment and grandeur. We focus on targeting the right energy center known for influencing relationships, heart, self-care, love, and other notions. Most of our unique perfume and gemstone combinations are geared towards promoting luck, prosperity, lasting relationships, and abundance in all forms. As far as our perfume range is concerned, our proprietary fragrance comprises only 100% natural essential oils and absolutes obtained directly from flowers, grasses, leaves, citrus, seeds, fruits, spices, and wood via different distillation procedures. All our contemporary formulae for perfume manufacturing offer strength to enhance the long lasting power. Celebrating Fragrance in Its Unique Sense We are leading in the industry of luxury perfumery in India. We craft original, 100% natural exotic perfumes enriched with the divinity of semi-precious and precious stones. We are committed to making the world of fragrance sophistication available for all looking to shop for perfume online in India. Our exquisite collections include a number of fragrance choices that can be designed for you depending on your gemstone selection. What are you waiting for? Order your Luxury Perfume now! About Us We are a leading luxury perfume group in India. We believe that a gem is carved out of bespoke beauty. Its enchanting scent of love captivates and charms. With us, leverage the beneficial aspects of gemstones in perfumes. As you intake the gemstone-infused perfume through nose (the most important sensory organ) as opposed to the skin, it leaves you enchanted throughout. Company Overview We are your one-stop destination for bringing forth the unique collection of the blend of Arabic influence and Arabic fragrances like Oud. Inspired by the natural energy of gemstones and true nature, our brand was created by curated gemstone experts. We bring forth the latest perfume trends around the globe since its inception. Our brand name is symbolic with the rarity and preciousness of natural stones delivering passion -sparked by the lucrative beginning of our journey. Our Vision To create a unique fragrance and perfumery signature blending the magic of West and East and the moments of the present, the past, and the future. We bring forth the wellness benefits of gemstones in perfumes through authentic ingredients including sandalwood and Oud merged with the French magic into our perfumes. Our Mission We are committed to challenging assumptions while drawing inspiration and encouraging ideas. Our Values Integrity Being undivided and whole, consistency in the overall interactions at varying levels to build unmatched loyalty and trust with our people. Diversity Acknowledgement, appreciation, and acceptance of everyone from anywhere. Innovation We bring forth pioneering perfumery trends while offering a precious and rare product line. In addition to supplying the essentials of flavor and fragrance ingredients, we passionately work with leading market innovators in the modern fragrance industry to channelize the latest ‘fragrance ideas.’ We are committed to understanding and extending the unique selling points of new, innovative ingredients in our collection and how they can be combined with existing aromas for diverse user applications. We bring forth a legacy of oriental craftsmanship in the era of modern perfumery. More than a perfume is what we deliver. Our contemporary fusion of fragrances with the essence of precious gemstones assures the experiences of unmatched luxury, elation, and euphoria throughout. With our active ingredients and natural essence of precious gemstones, you can be mesmerized by our unique perfume range. Since our inception, we strive to deliver excellence while maintaining a perfect balance of unique creative flow of inspiration and elegance. Contact us now to explore and know more!

SHIPPING, RETURNS and REFUNDS Shipping policy Touche Royale LLP ("we" and "us") is the operator of (https://toucheroyale.luxury ) ("Website"). By placing an order through this Website you will be agreeing to the terms below. These are provided to ensure both parties are aware of and agree upon this arrangement to mutually protect and set expectations on our service. 1. General Subject to stock availability. We try to maintain accurate stock counts on our website but from time-to-time there may be a stock discrepancy and we will not be able to fulfill all your items at time of purchase. In this instance, we will fulfill the available products to you, and contact you about whether you would prefer to await restocking of the backordered item or if you would prefer for us to process a refund. 2. Shipping Costs Shipping costs are calculated during checkout based on weight, dimensions and destination of the items in the order. Payment for shipping will be collected with the purchase. This price will be the final price for shipping cost to the customer. 3. Returns 3.1 Return Due To Change Of Mind Touche Royale LLP will happily accept returns due to change of mind as long as a request to return is received by us within 7 days of receipt of item and are returned to us in original packaging, unused and in resealable condition. Return shipping will be paid at the customers expense and will be required to arrange their own shipping. Once returns are received and accepted, refunds will be processed to store credit for a future purchase. We will notify you once this has been completed through email. (Touche Royale LLP) will refund the value of the goods returned but will NOT refund the value of any shipping paid. 3.2 Warranty Returns Touche Royale LLP will happily honor any valid warranty claims, provided a claim is submitted within 90 days of receipt of items. Customers will be required to pre-pay the return shipping, however we will reimburse you upon successful warranty claim. Upon return receipt of items for warranty claim, you can expect Touche Royale LLP to process your warranty claim within 7 days. Once warranty claim is confirmed, you will receive the choice of: (a) refund to your payment method (b) a refund in store credit (c) a replacement item sent to you (if stock is available) 4. Delivery Terms 4.1 Transit Time Domestically In general, domestic shipments are in transit for 2 - 7 days 4.2 Transit time Internationally Generally, orders shipped internationally are in transit for 4 - 22 days. This varies greatly depending on the courier you have selected. We are able to offer a more specific estimate when you are choosing your courier at checkout. 4.3 Dispatch Time Orders are usually dispatched within 2 business days of payment of order Our warehouse operates on Monday - Friday during standard business hours, except on national holidays at which time the warehouse will be closed. In these instances, we take steps to ensure shipment delays will be kept to a minimum. 4.4 Change Of Delivery Address For a change of delivery address requests, we are able to change the address at any time before the order has been dispatched. 4.5 P.O. Box Shipping Touche Royale LLP will ship to P.O. box addresses using postal services only. We are unable to offer courier services to these locations. 4.6 Military Address Shipping We are able to ship to military addresses using USPS. We are unable to offer this service using courier services. 4.7 Items Out Of Stock If an item is out of stock, we will wait for the item to be available before dispatching your order. Existing items in the order will be reserved while we await this item. 4.8 Delivery Time Exceeded If delivery time has exceeded the forecasted time, please contact us so that we can conduct an investigation. 5. Tracking Notifications Upon dispatch, customers will receive a tracking link from which they will be able to follow the progress of their shipment based on the latest updates made available by the shipping provider. 6. Parcels Damaged In Transit If you find a parcel is damaged in-transit, if possible, please reject the parcel from the courier and get in touch with our customer service. If the parcel has been delivered without you being present, please contact customer service with next steps. 7. Duties & Taxes 7.1 Sales Tax Sales tax has already been applied to the price of the goods as displayed on the website 7.2 Import Duties & Taxes Import duties and taxes for international shipments will be pre-paid, without any additional fees to be paid by customer upon arrival in destination country 8. Cancellations If you change your mind before you have received your order, we are able to accept cancellations at any time before the order has been dispatched. If an order has already been dispatched, please refer to our refund policy. 9. Insurance Parcels are insured for loss and damage up to the value as stated by the courier. 9.1 Process for parcel damaged in-transit We will process a refund or replacement as soon as the courier has completed their investigation into the claim. 9.2 Process for parcel lost in-transit We will process a refund or replacement as soon as the courier has conducted an investigation and deemed the parcel lost. 10. Customer service For all customer service enquiries, please email us at contact@toucheroyale.luxury Return and Refund Policy 1) All the shipping cost for Returns & Exchanges will be taken care of by us. So go ahead and try the fragrance with no obligations. 2) You may return or exchange the Product with the packaging (including the outer carton box) intact not later than seven (7) days from the date of delivery. In case the perfumes are not returned inside the outer carton box, Touche Royale LLP will be unable to honour any Refund/Replacement and the product will be sent back to the customer on his/her own delivery expense. 3) If the product is used more than the permitted quantity – which is 10 sprays/ 2ml (whichever is less) in the case of both 50ml and 100ml perfumes – Touche Royale LLP will be unable to honor a refund/replacement for the perfume and the decision of Touche Royale LLP shall be final. 4) If the product is returned after seven (7) days which is our standard return period or the perfume is overused, the bottle is damaged, or not in its original packaging, Touche Royale LLP will not be able to acknowledge the return/ replacement request; and the decision of Touche Royale LLP shall be final. No return or any other claim will be acceptable or valid after the expiration of 7 days from the time of delivery of the Product. Please write us an email at contact@toucheroyale.luxury with the subject line "Return Request" and state your reason for raising the request. A ticket will be raised and your request will be acknowledged within 24 hours of your email. 5) Touche Royale LLP will demand a photograph of the perfume bottle to check the level of the fragrance left inside and if adheres to the above mentioned return/ replacement policy, a return pick-up will be initiated. 6) You will receive a confirmation as soon as the Product is received, and your payment will be processed within seven (7) business days of receipt of the returned package 7) In case of return/replacement/refund all the products received in the package have to be packed to be returned back. Any loss/damage of complimentary products along with your order will result in rejection of return request. The return/ replacement policy is only applicable for the first order of 50ml and 100ml perfume bottles and no other SKU(s), including discovery sets, attar oils, and perfume closets are eligible to be returned after the purchase has been made. 8) In order to avoid the abuse of policy, the customer will not be eligible to ask for a refund on the replaced products. 9) Return/replacement/refund policy valid only for orders placed on the website. No third party website orders will be acknowledged for returns/replacement/refund. 10) Orders placed from outside of India are not eligible for replacement/return and refund. 11) Misusing e-commerce return policy is a legal offence. If the returned product does not comply with the aforementioned policies, the product shall be shipped back to the customer at the shipping expense of the customer.